Brand Needs to Identify a Character

Brand Needs to Identify a Character

Why Your Brand Needs to Identify a Brand Character It’ll help consumers recognize your organization as more trustworthy   Brand archetype wheels lay out various traits and show how they relate to different characteristics.   We’ve all heard trust is the...
COVID-19 has redefined AU Startups

COVID-19 has redefined AU Startups

The ongoing pandemic has shown us what is absolutely essential, and what goes beyond our basic needs. It has also shown us which startups are likely to thrive in the post-COVID world, and which may need major overhauls. While the world has been changing at a rapid...
Most Recognized Brand Logos

Most Recognized Brand Logos

Most Recognized Brand Logos     Research suggests that the average person is exposed to upwards of 5,000 brand messages per day.   Through all of that clutter, there are still some companies who stand out.   For whatever the reason, these 21...
Rebranded Domain Name Expiration

Rebranded Domain Name Expiration

Rebranded Domain Name Expiration   The night of the zombie clones   The heartharmony.com.au domain name sat idly in the domain name repository for a while, until one day a scammer spotted an opportunity and pounced.   What did they do? First, we need to...
auDA Postpone Licensing Rules

auDA Postpone Licensing Rules

According to today’s newsletter sent to Associate Members, (and after our recent Domainer Show on the proposed new licensing rules) auDA have stated; “In light of the considerable interdependencies within the Framework, including the new Registrar Agreement...
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