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Microsoft Now Using Teams.com

Microsoft Now Using Teams.com

Teams.com was sold for an undisclosed amount of money towards then end of 2020. The domain name was sold by Anything.com, a company with a large portfolio full of gem quality domain names. When the domain name changed hands, it was registered under privacy proxy at MarkMonitor, so the buyer was not known until a subsequent Whois update reported by James Iles.

Teams.com is now being used by Microsoft for its Microsoft Teams video conferencing service. While the domain name is not being used as a standalone website for the service, Microsoft is forwarding the url to its Teams landing page within the company’s Microsoft.com website. Notably, one can tell from the full url that Microsoft is actively tracking traffic that directly navigates to its website from Teams.com.

Despite the fact that Teams.com is not currently a standalone website, the purchase was very smart. Microsoft now has the ability to use Teams.com in various marketing materials and advertising campaigns. In fact, I would be surprised if Microsoft does not use Teams.com in the short term.

Directing prospective and current clients to Teams.com is easier than directing them to the longer url that has been used by the company. Importantly, owning Teams.com will keep the domain name out of the hands of another company that could brand a non-infringing product called Teams.

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