Best practices for search engine optimization continue to evolve year after year. As agency professionals know all too well, any business that doesn’t want to end up on the wrong side of a new algorithm or major search engine change must keep up to date on the latest trends and changes to understand their potential impact.
Being aware of what’s coming down the pipeline can help a business plan for and prevent possible penalties, or a massive drop in its site’s ranking. Below, 11 experts from Forbes Agency Council look at some SEO trends and changes that are likely to impact how businesses market and advertise online to reach target audiences this year.
1. Mobile SEO
The most impactful trend is just how mobile SEO is. More and more people do most of their searching through a mobile device. If you’re doing SEO for desktops and not for mobile, sure, your desktop ranking may be higher, but your mobile ranking could be abysmal. Focusing on mobile SEO is important and is only going to become more so. – Danny Star, Website Depot
2. Zero-Click Search
Don’t underestimate the local search listings. Local SEO is crucial because of the steady rise of zero-click searches, where top search results provide answers via the SERP itself. Many zero-click searches are local, so it is vital to build a solid backlink profile and set up a Google My Business account. – Oganes Vagramovich Barsegyan, Digital Beverly Marketing Solutions