How to Brand Your Next Startup

How to Brand Your Next Startup

  How to Step-by-Step Brand Your Next Startup How to Build a “BRAND” from the ground up? What should it look like? How should it make people feel? Will it resonate with my target audience? Branding identifies and helps differentiate the Goods and Services from...
Marketing Data for Business Growth

Marketing Data for Business Growth

How to Use Marketing Data for Your Business Growth? It’s no secret that every company that operates online relies on data to make more informed and strategic decisions regarding future business development. Information is the key that helps businesses avoid...
‘Buy Now, Pay Later’ Became Trendy

‘Buy Now, Pay Later’ Became Trendy

How Old-Style Buy Now, Pay Later Became Trendy ‘BNPL’ Millennials and Gen Z have a cool new way to buy stuff that would look pretty familiar to their great-great-grandparents. “Buy now, pay later” is a type of consumer credit that really got going back in the 19th...
Evergrande: Lend Cash or Lose Bonus

Evergrande: Lend Cash or Lose Bonus

Evergrande Gave Workers a Choice: Lend Us Cash or Lose Your Bonus The Chinese property giant owes $300 billion and is on the hook for as many as 1.6 million apartments. It may owe tens of thousands of its employees money, too. When the troubled Chinese property giant...
Startups Booming Amidst Pandemic

Startups Booming Amidst Pandemic

Startups companies have been booming during pandemic After waning for decades, applications to start businesses surged last year. If the rebound proves durable, it could provide a more resilient economy. The coronavirus pandemic appears to have unleashed a tidal wave...
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