2022 Entertainment Industry Trends

When it comes to online content and consumption, many people have begun to think about and predict what the trends will be. Streaming, live sports broadcasts, online gaming, and more are all part of the new era.

The year 2022 promises to be jam-packed with online content and entertainment, ensuring that our leisure time is filled with excitement and happiness.


1. Podcast trends

If you had told us in 2019 that podcasts would be at the top of people’s minds for entertainment in 2020, we would have probably disagreed. But fast forward to 2021, and podcasts are still flying high on that viral momentum.

So, what does this signify for the industry as a whole? Podcasts, on the other hand, will be here to stay. Advertising funds could be better spent on popular industry podcasts — put your money where your audience is.


2. Influential people on Twitter

Twitter is a social networking site where people may share, well, whatever they want. This contains a number of public individuals.

For the second year in a row, the most influential profession on the site appears to be ‘musician’ in 2021, with 54% of the top 50 influencers falling into this category. ‘Television host’ is the second most influential on Twitter, making for 12% of the top 50 influencers.


3. Anime and Manga

In the early 2000s, anime and manga were not precisely synonymous with ‘cool.’ In fact, until 2019, when levels stabilized, search interest in anime was actually falling. That’s why the high increase in March and April 2020 was unexpected, implying that the epidemic revived interest in the medium.

According to BuzzSumo, when comparing 2021 to 2020:

  • 43% – the increase in anime articles
  • 30% – the increase in manga articles

That’s a staggering growth, and it’s been met with a resoundingly positive response. Of the anime content shared on Facebook this year, 63% of replies were “love,” with only 1 percent being “angry.” In terms of manga content, these figures were 55% and 1%, respectively. It is good to check up on these categories, as they appear to be growing in popularity.


4. Streaming platform

Since the beginning of the pandemic, online streaming companies have kept captive audiences amused, and many of us have spent money on new on-demand video subscriptions.

However, on the commercial front, streaming providers are engaged in a fierce competition for market share. That means it’s more crucial than ever to pay attention to client pain points (or positives!). When the margin is razor-thin, it just takes a minor mistake to lose a customer.

Here are some free live streaming platforms:

  • YouTube Live
  • Facebook Live
  • Twitter
  • Twitch
  • TikTok Live
  • Instagram Live


5. K-pop’s influence

There’s no way you could ignore K-Pop even if you tried. Whether it’s BTS or Blackpink, we’ve heard their songs on the radio and seen them perform at all of the major award events.

Since their debuts, you may find all sorts of interesting facts about them all over the internet. However, in 2022, it’s worth keeping an eye on how all that power gets translated into money.

Like them, K-Pop bands will continue to rule the charts, and there will be many more influencer efforts involving these rising talents in the future.


Key takeaways

The only constant is change, and this is a lesson that has been learned by businesses all around the world. A willingness to adjust and pivot is the key to cutting through the noise in any sector.

The fastest method to get to know your consumers want is to meet them where they already are: the internet.


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