How Brands Benefit From Multiple Domain Names
Good business entrepreneurs cover all of their bases, and domain names are no exception. You may boost your business and expand your digital footprint by using descriptive domains for a specific audience. You have more options to communicate your brand’s story if you use multiple domain names.
Let’s look at five ways why using numerous domain names strategically might help your brand and business.
1. Create individual domains for specific purposes
Your company’s established website domain is your digital identity core, but it may not be the best domain to link for communicating and promoting other aspects of your organization. Large organizations frequently develop separate websites for a variety of duties and communications. Amazon, for example, uses amazon.care to provide access to its employee health care portal. Customers can immediately access to the appropriate site that provides the information they require when you use domain names that are easy to remember.
2. Protect your brand
By expanding their domain portfolios, established firms with a parent brand name can better safeguard their brand identities. Amazon, for example, has over 5,000 keyword descriptive domains that lead to related pages on amazon.com and wholefoods.com. By employing redirects to establish brand territory around your company name, you may assist avoid cyber attacks from phishers or even parody sites posing as your brand.
3. Strengthen SEO to increase audience engagement
Descriptive domains, such as fox.news and apple.news, are used to preserve brands while also improving SEO. Descriptive domains serve as concise, memorable calling cards for a company’s identity and services. Because they employ both sides of the dot with descriptive terms that improve traffic to your site, descriptive domain names are more searchable. If the phrase “Malaysia travel” is typed into a search engine, the next logical click will be to Malaysia Travel’s website. Choosing descriptive domains when claiming domains to protect your brand efficiently guides consumers to the most relevant content.
4. Create a memorable promotion
Unique domains can also be utilized to differentiate promotions by providing a memorable call-to-action. With domains that include your brand name and a specific domain extension like.deals,.coupons,.delivery, or.discount, you may increase customer engagement in your campaigns. These domains are perfect for social media, billboards, and word-of-mouth marketing.
A noteworthy billboard campaign for Bitcoin and NFTs, for example, used simple statements like “make the money better” and the URL bitcoin.guide. With the domain m.guide/bitcoin, another billboard stated, “crypto is a peaceful revolution, concealed in plain sight.” Passers-by could take a quick look at these memorable links and find them later without stopping to write anything down.
5. Communicate a branded message
Multiple domains are a terrific approach to promote distinct aspects of your brand when you have multiple messages to communicate with your audience. Skims Shapewear, for example, purchased and uses the domain skims.social for their social media links. In opposed to using short link providers with nonsensical and difficult-to-remember characters, posting this clear and detailed link helps their social media look more polished and elevated. T-mobile also uses tmobile.careers to market job openings to prospects and recruiters. Compared to https://www.t-mobile.com/careers, this domain is more descriptive, shorter, and easier to remember.
Attention to detail enhances your business, whether you’re executing social media campaigns for huge organizations or creating a startup’s website. Descriptive domain names allow you to be more specific with your brand messaging, website security, and business searchability. Don’t be scared to be as creative as you are strategic when deciding which domains your company should claim. The more domains you own, the more tales you can tell about your company.
Source: Entrepreneur
