9 Things To Complete Following Domain Name Registration
Many people view registering a domain name as the beginning of a successful business enterprise, or at the absolute least as the first step toward launching a website.
It can be confusing because there is so much to think about and prepare during the early phases of starting a site and/or business.
Now that you have a domain, what should you do?
Create an email account
Any business today still functions on a daily basis without email? A few people might be resisting, but for the most part, using email is essential to maintaining a website or business.
Email is not only the most popular method of corporate communication, but it’s also a highly effective technique to let clients know about new goods and deals. Let’s create a professional email address for your domain first, and we’ll talk more about email marketing later.
We’re going to presume that you already have a hosting plan that includes email for this.
The address should be as brief as possible because misspelled addresses frequently prevent emails from reaching their intended destination.
It should be simple to set up an email account using your host. Here at LCN, it couldn’t be easier: simply log in to your account and visit the “my account” page, where you’ll find the “Email addresses” icon.
From this point, you can quickly set up a new email address with the password of your choice.
Secure your social media accounts
It makes sense to secure all necessary social media accounts for your website or business before becoming overly involved with any one social media platform.
You may just have immediate plans to utilize Twitter or Facebook, but who’s to say that when your social media presence grows you won’t look to use other channels like LinkedIn and Instagram?
Make sure all of your social media accounts have the same username or handle for branding reasons. Nothing is more annoying than trying to join a social network only to discover that someone else has already done it.
For your long-term branding prospects, this kind of preparation at the beginning of a website launch and/or business launch is essential. Starting out right is important.
Start using email marketing
The phrase “Email is dead” has become an old cliche as social networks have grown in popularity, yet this couldn’t be further from the truth.
Any business or website owner must have a properly kept consumer mailing list. Moreover, why wouldn’t it be? Your mailing list subscribers are aware of your company name, goods, and services, and many of them are prepared to make a purchase!
Introducing a fresh product? Giving a significant discount? Having significant news to share? You should start by looking at your highly valuable email list.
Create a holding / under construction page
The impulse (and necessity) to share your future intentions with the public sometimes comes along with the thrill of launching a new company or website.
This is a squandered opportunity if you do it before you have any kind of web page present. This is why setting up a holding page for your website is an excellent idea.
There are several reasons why a holding page is helpful.
- First of all, it demonstrates your involvement.
- Date of website launch is an option (or include count-down timer)
- By integrating an email form, you can start building your mailing list right away.
- Boost social media shares
- Include a contact form or other means of communication so that people who are interested can reach you.
Enhance your domain name with SSL
Right now, look at the address bar on your computer browser. You can see our website’s web address has a small green padlock to the left of it. That is SSL in use. You’ll also see that our address begins with “https” rather than “http,” as is customary.
The industry-standard method of encrypting data exchanged between web browsers (on your computer) and servers is called SSL, or Secure Socket Layer (web hosts).
This ensures that any information you provide to a website is secure, which is crucial when working with sensitive data like credit/debit cards.
Not just because of this encryption should your website be SSL-secured right now.
- Google confirmed in 2014 that SSL is now a ranking element, therefore it now affects how Google ranks your website.
- SSL and HTTPS provide your visitors and customers confidence to browse and make purchases from your website, which can enhance e-commerce conversion rates.
- SSL helps protect against phishing scams, which comprise emails that contain links to phony copies of reliable websites. SSL demonstrates that you are who you claim to be.
- Warranty protection: An SSL certificate will typically contain warranty protection to reimburse your costs if, for some reason, a consumer suffers a loss from an online transaction on your site due to security concerns.
These are just a handful of the reasons why SSL is essential for all modern websites.
Create a naked, bare-bones version of your domain
We have a tendency to presume that every website on the internet begins with the prefix “www.” However, it’s likely that you access websites frequently without even utilizing the “www” prefix.
Simply search for “DNS settings” under your domain name in the “Domains” section of your account, then choose “Add an A record.”
Make careful to leave the “hostname” column empty when adding your new “A record” and provide the IP address of your server (often the same IP address that you use for the “www” hostname).
Verify your website using Webmaster Tools or Google Search Console
You may already be aware that neither Google nor its search engine actually searches the entire World Wide Web.
In reality, Google simply searches its own internet index. By continuously searching the web for fresh websites, pages, and material, this index is built. Google is able to deliver search results so swiftly because of this.
Because of this, Search Console (formerly Webmaster Tools) is a must-have for every website that wants to be found online.
Not only does it make it easier for Google to find and index your website, but it also makes it easier for them to keep track of updates and changes to it, such as the addition of new pages and content.
Since Search Console highlights any issues Googlebot may discover with your web pages, you may quickly locate and address issues like…
- 404 pages
- Server error (server down / offline)
- DNS errors
- Duplicate content
- Thin content
- Penalty notices
Why wouldn’t you utilize Search Console if you gain a ton more control over how Google processes and views your site and its content? You don’t have to use it in order to appear in Google search results.
Setting up Search Console is pretty straight-forward, and it won’t take you long to get to grips with the basics either.
Add Google Analytics
If you don’t know how many people are using a website, what would be the point of having one online? Additionally, wouldn’t it interest you to discover how these individuals found your website? Which sites do they enjoy? What pages are they not fond of?
I could go on, but I think you get the point.
Google Analytics is a high-quality analytics solution for your website that can provide you with the answers to all of these queries as well as a ton of other inquiries.
It’s really simple to grasp the fundamentals of Google Analytics and it’s entirely free to use. The most important statistics regarding your online traffic are simple to understand, but if you delve a bit more, there is a vast amount of data that can be utilized and profited from.
Keep your domain from expiring
Ever while it might seem apparent, you’d be astonished at how many people — and we don’t just mean hobbyists and small business owners — let their domains expire without even realizing it.
Microsoft, a software behemoth, neglected to renew its “Hotmail.co.uk” domain name in 2003. Fortunately for Microsoft, the person who re-registered it after its expiration was gracious enough to return it. Disaster narrowly avoided.
A large company like Microsoft would likely have eventually gotten their domain name back regardless of what had happened, but for hobbyists and small business owners, this could prove to be much more stressful and difficult – especially if you haven’t followed the correct copyright and trademark procedures.
Simply remember that you need to renew your domain and do so well in advance to avoid all of this. Like us at LCN, the majority of domain registrars give you 90 days’ notice before expiration.
Additionally, you may typically register or renew your domain name for up to 10 years, usually with significant discounts for renewing for a longer length of time.