3 Quick Ways to Boost Your Website’s Home Page
It’s easier said than done to create a website that works.
Many companies today lack the knowledge necessary to successfully build a website that generates revenue. They treat their website more like a placeholder on the internet rather than as a place for marketing.
This strategy has the drawback of preventing the site from generating more leads. The majority of the time, web design is delegated to a design company, who then produces a templated design based on predetermined principles after posing a few questions.
The alternative is better. Regardless of your industry, you can create a more effective website home page with these four straightforward tricks.
Make it simpler.
It’s a fact that designers, developers, and usability specialists are all now aware of. But in the face of the barrage of demands, requests, deadlines, and appeals, it is a truth that is frequently disregarded.
Which truth is this? It is true that clear and simple websites perform better.
According to Google’s well-known first impression study, a user assesses the aesthetic appeal of a website in 1/50th of a second. Users now rate visually challenging websites as less attractive.
A website that has numerous competing elements that demand user interaction or cognitive attention is said to be visually complex. They could be icons, banners, images, logos, titles, headlines, copy blocks, advertisements, menus, dropdowns, social plugins, warning messages, search boxes, related items, user images, forms, text links, or anything else a developer conjures up or a business executive demands.
Everything will be improved by simplicity. Usability is improved, aesthetics are enhanced, and the user is pleased by simplicity.
- Take out the unnecessary parts. Eliminating the unnecessary is the fastest path to simplicity. Check out your website again. Is that sidebar menu something you need? Does anyone actually use that search bar? Why not get rid of those social media icons? Does your logo have to be used twice? Get rid of anything and everything. It’s okay if all that’s left is a line of text and an image.
- Create more white space. Adding nothingness, or “negative space,” to use the design term, is the opposite of removing elements. Even the lack of elements can be a form of design. White space gives the eyes and mind room to breathe.
- Submit items beneath the fold. If you just can’t bear to let it go, at least conceal it. The elements you deem essential will still be preserved while giving the extras an immediate aesthetic appeal.
- Create a website that is similar to others but is simpler. According to the familiarity principle, also known as the mere exposure effect, people find familiar sights to be more beautiful than those they have never seen before. The more familiar we are with something, the more we like it, the social psychologist Robert Zajonc said. If your users are accustomed to seeing websites designed in a certain way, don’t deviate from that expectation. They might not like the website if you do. Imitate the norm, but enhance it by utilizing the simplicity principle.
“Good design is as little design as possible”, famous industrial designer Dieter Rams once said.
Make it more useable.
Making a website usable is the aim of a website. Usability obviously has the user in mind when the word is used.
What then should you do to make your homepage usable? You start by making it simpler. Usability and simplicity are related, as was already mentioned. Effective websites are simpler, and simpler websites are more effective.
However, simply telling someone to “make their homepage effective” isn’t very strategic. Here are some practical suggestions for creating a compelling homepage.
Know what you want to achieve. You must be aware of your goals in order for a website to be useful. Users will use it, but what will they do with it? “Well, everything and anything! “, you could reply. It’s not the right response. Choose one action that you want users to take, and make it the main objective of your website. The top priority of a successful homepage design is this. Decide what you want, then pursue it.
What they want, ask the users. Don’t overlook your customers! Speak with those who will be using the homepage in real life. What are they seeking, exactly? What do they hope to achieve? They’re there, but why? In order to create a strong site, the answers to these questions are essential to the design process.
Reduce choice. Too much choice kills effectiveness. You understand exactly what I mean if you’ve ever stood in awe of a salad dressing aisle in a store. More options are not always better. With header menus, drop-down menus, calls to action, social icons, and other clickable elements, choice is also offered. The quantity of visual components on the page exerts a subtle selection pressure. Since it is impossible to pay attention to everything, the user must decide which to view at a time. An effective website is what remains after you remove all potentially distracting options.
Boost conversions right off the bat.
Let’s get to the core of the purpose behind your website. Why is it there? What do you hope to achieve?
Your website’s objective should result in an action. You need users to take action. Read some writing. Join the trial offer. Download a useful thing. Buy a thing.
This should be the function of your homepage. Whether you opt for an undercover ultimate conversion or a trail of microconversions, you must request the action on your homepage.
Many websites make the tragic mistake of omitting the call to action. On the homepage, there are no calls to action (CTAs). What an oversight! The most popular page on your website is the home page. It is a page with crucial conversion potential and utmost significance. Avoid wasting it.
To increase conversions on your homepage, try these strategies:
- Make a strong call to action in your headline.
- Make a clear statement about your USP (unique selling proposition) on your homepage.
- On the homepage, place a sizable CTA button above the fold.
These three components are related to one another. action, usability, and simplicity. A straightforward website is also more efficient, and efficient websites concentrate on a single conversion action. Effective websites limit options, and limiting options boosts conversions. By necessity, increasing effectiveness also improves simplicity, which further increases conversion rates.
You can see how each is inescapably connected to the others. Therefore, as soon as you begin to concentrate on the first component of a killer homepage, you are compelled to deal with the others.
Your homepage is changed from a disorganized collection of placeholders into a potent force to be feared.