Most Important Reasons Why Your Domain Name Is Crucial for Marketing Campaigns
Choosing the right domain name for your website is crucial for the future of your business.
Your domain name must be in tune with your brand, the product or services you provide, and other details you will use to build your online reputation.
It also has to be unique enough to rise above the competition and help you convey your message to your targeted audience.
The domain name you choose is the key virtual asset for the company, and with the right marketing in place, it will help you grow and increase value over time.
Keep reading, and we’ll explain how your website’s domain name impacts your company’s future success.
Coming Up With Your Website’s Domain Name
When you think of your brand or any other brand for that matter, it should represent who you are, get customers closer to your values, identity, and promises you deliver through goods and services.
You should take the same approach when picking your domain name. However, there are many different types of domain names with different styles and goals, so it’s not a bad idea to learn about those first.
When starting a new online business, you should pick a domain name that correlates to your company name.
That way, your customers will know who the site represents. That’s why it’s a good idea to choose your business name and your domain name together before your website goes live.
It might take some time and effort, but the result will be better than any other available option. With that said, you should still make sure that the domain name you choose is unique, available and that it says more about your brand.
On the other hand, if you already have an existing business and all of the domains sharing that name or related keywords are unavailable, you will need to get creative, but we’ll get back to that.
Choosing a Strong TLD
Having a trustworthy top-level domain (TLD) is an absolute must as it will define the future of your marketing strategy.
You’ve probably run into websites with TLDs such as .org, .me, .net, and so on, but none of them can compare with the power of .com.
The TLD you choose will have a massive impact on your website’s SEO ranking, and it will have a direct impact on all aspects of your digital marketing strategy.
TLDs are easier to remember, but more importantly, they also help build trust with customers, as well as enhance your backlinking strategy.
However, a .com won’t help you much if you choose the wrong domain.
There are millions of .com websites online, so most domains are already taken. If you can’t find a suitable domain name with the .com TLD, a .me TLD is the best option.
It’s the type of TLD with a little more flexibility, and it’s regarded as one of the top-level domain options right now. It will help you increase your website’s rank, boosting its chances to appear among the trusted websites in search engines.
How a Domain Name Impacts Your Digital Marketing Strategy
A website domain name is much more than a simple address people use to find your company.
It’s a highly versatile marketing tool that can be used to help grow your business and reach your pre-set goals. If you invest some cash into creating marketing campaigns and landing pages, you can expand your reach tenfold.
Here are some of the most creative ways your domain name will help boost your marketing efforts:
1. Create Effective Targeted Campaigns
One of the best ways to get the most out of every marketing campaign is to use unique domain names to direct users to landing pages you want them to engage.
What that means is that you can create a unique domain name for every specific campaign. It can be something like a special event, a loyalty program or a giveaway.
Let’s say that you’re launching a new clothing product. You can get a domain name that focuses only on that specific product.
Something like www.productname.online can be used to direct visitors to specific landing pages where they can learn more about your latest offer.
You can generate a ton of leads by motivating visitors to register and get a discount or a free sample. This approach is a great choice if you want to:
- Target a specific audience
- Gain more attention
- Experiment with different campaigns and marketing ideas
- Try out multiple ideas to see which one works the best
- Have clear data on specific campaigns
2. Put Your Unique Products on the Map
No matter how many products you have in your portfolio, there’s always that one premium product you want to push a little bit more than all others.
It’s a good idea to help build that product’s unique identity to make it more visible, attract more customers, and increase overall sales.
Just think of Amazon’s Kindle. Its domain name is www.kindle.store, and once you click on it, you are taken to Kindle’s product page on Amazon.
Let’s say that you’re into web design and that you’re opening an office in New York. Simply register a domain name like www.webdesignnewyork.online and redirect the link to the homepage of your website.
The four keywords “web design New York“ will attract the audiences looking for web design services in the city of New York, not just those looking for your company in particular.
3. Improve Your Backlinking Strategy
Quality backlinks play a major role in boosting your website’s search engine ranking. The anchor you use to hyperlink your backlinks also plays an important role.
The ideal solution is to use a word that matches the URL of the backlink, as that provides the most credibility.
The search engine will recognize the two elements as relevant to each other, which will help boost your overall SEO. If you use an anchor text such as ‘morning ritual online’ and use a backlink www.morningritual.online, your backlinks will be much stronger.
That’s why you should consider details like these before you create any marketing strategy, as they will define how successful it will be.
4. Expand Your Reach Further With Branded Short Links
Social media networks are a never-ending source of potential leads, and you should invest some time into creating a prominent presence across the most popular websites, including Instagram, Facebook, Twitter, and so on.
You must have run into short links such as bit.ly or virg.in before. These are better known as branded links, and they can help you extend your reach and scale up brand awareness almost for free.
Branded links can go a long way in increasing trust and boosting your site’s click-through rates. As long as you come up with a meaningful domain name, you can create short branded links that boost credibility and user engagement.
5. Get Creative with Your Marketing Campaigns
Market saturation is a real problem as millions of brands and companies try to redirect traffic to their websites. It’s getting increasingly harder to come up with effective marketing campaigns that deliver real results.
Traditional techniques are becoming obsolete, so you’ll have to think outside of the box to get things done. The domain name plays a role here as well. It can help you with promotional efforts, so you have to pick a domain that’s easy to remember and find.
It can be a unique domain name that promotes an event, campaign, the location of your new brick-and-mortar store, a discount taking place on a specific day, and so on.
You can also hire the best website design company to get expert advice on how to get things done. The opportunities are there. You just have to know where to find them.
Creating a Strong Online Footprint
Branding is a process that takes a lot of time and effort. It depends on many different factors and picking the right domain name for your website is among the most important ones.
That’s why you shouldn’t rush things and take your time to find the best possible option based on keyword research and marketing goals.
The key is to come up with a domain name that’s easy to remember. Once you have that, you can add engaging content with a unique title and a memorable slogan that shows your professional approach and boosts overall trust. It’s just like designing a company logo, but it’s not based on visuals alone.
Domain names have always played an important role in creating a strong foothold on online markets, but today they’re often what makes or breaks a business.
Without the right domain name, your website will be just another random site no one will remember.
A wrong domain can make all your digital marketing campaigns much less effective, and no matter how good your content is, the visitors will simply go somewhere else.
However, if you stick to these tips above and pick the perfect domain name for your business, you’ll be able to get the most out of every online marketing campaign.
Travis Dillard is a business consultant and an organizational psychologist based in Arlington, Texas. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for DigitalStrategyOne.