Domain Name Trends for Startups in 2023: Navigating the Digital Landscape


Domains and Domain Names: What They Are and 10+ Examples


In the fast-paced world of startups, where innovation and uniqueness are key to success, your domain name plays a crucial role in shaping your brand’s identity. In 2023, the landscape of domain name trends for startups is constantly evolving. To help your business stand out and make a lasting impression, it’s essential to stay updated on the latest domain name trends.


In this blog, we’ll explore the top domain name trends for startups in 2023.


Short and Memorable Names


6 Domain Name Trends for 2022 - The Media Temple Blog


The age-old advice of keeping your domain name short and memorable remains as relevant as ever in 2023. Startups are increasingly choosing concise domain names that are easy to spell, pronounce, and remember. A short and memorable domain name not only makes it easier for customers to find your website but also enhances brand recall.


Brandable and Unique Extensions


While .com domains are still highly sought after, it’s becoming more common for startups to experiment with unique domain extensions. Extensions like .tech, .app, and .io provide opportunities to create brandable, industry-specific domain names. They can be an excellent choice for businesses looking to stand out in a crowded digital marketplace.


Keyword-Based Domains


Keyword-based domain names continue to be a popular choice for startups, especially in niche industries. Including relevant keywords in your domain can improve your website’s search engine rankings and help potential customers find you more easily. However, striking a balance between a keyword-rich domain and one that is brandable is essential.


Geo-Targeted Domains


Local startups are increasingly opting for domain names that reflect their geographic location. This helps establish a stronger local presence and can be particularly effective for businesses that rely on foot traffic or local customer base. Geo-targeted domains can include the city or region your startup serves.


Hyphen and Symbol-Free Names


In 2023, startups are avoiding hyphens, symbols, and numbers in their domain names. Clean, straightforward domain names are preferred because they are easier to communicate verbally and are less prone to typos. Removing these elements can make your domain name more user-friendly.


Embracing Trends and Pop Culture References


Some startups are incorporating current trends or pop culture references into their domain names. This can be a fun way to connect with a specific audience, but it’s important to consider the longevity of these references and ensure they align with your brand’s image.


Blockchain and NFT-Related Domains


With the rise of blockchain technology and NFTs (Non-Fungible Tokens), some startups are choosing domain names related to these emerging trends. Whether it’s a domain with “crypto,” “blockchain,” or “NFT” in it, these names can appeal to tech-savvy and crypto-focused audiences.


Secure and Privacy-Focused Domains


In an era of growing online threats, security and privacy have become paramount. Startups are prioritizing domain names with secure connections (HTTPS) and focusing on privacy-enhancing features. These choices reflect a commitment to safeguarding user data and building trust.




Selecting the right domain name is a critical step for startups in 2023. It’s not just an address for your website; it’s a representation of your brand and your identity in the digital world. Staying in tune with domain name trends, while also maintaining a focus on brandability, is key to standing out and making a lasting impression on your audience. Whether it’s a short and memorable name, a unique extension, or a keyword-rich domain, your choice should align with your brand’s vision and target audience. Embrace these trends wisely, and your startup can thrive in the dynamic digital landscape of 2023.


By: Nica Layug


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