Brand Needs to Identify a Character

Brand Needs to Identify a Character

Why Your Brand Needs to Identify a Brand Character It’ll help consumers recognize your organization as more trustworthy   Brand archetype wheels lay out various traits and show how they relate to different characteristics.   We’ve all heard trust is the...
Making a Good Business Name

Making a Good Business Name

Making a Good Business Name     In my previous blog article, I have mentioned that a good brand name increases a company’s value and motivates its employees. It actually helps acquire new customers a lot easier than those who don’t even know how...
Consider These in Choosing a Name

Consider These in Choosing a Name

Consider These in Choosing a Name     “Your brand name is only as good as your reputation”   – Richard Branson.   This statement from one of the most prominent business names holds to most industries and companies worldwide....
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