It’s difficult to find a domain name for a startup. Especially given the scarcity of good domain names these days. If you spend more time pondering the appropriate domain name, you may obtain greater brand positioning and credibility right away, putting you ahead of your competitors.
Of course, saying it is much easier than doing it. It’s typically aggravating and requires a significant amount of effort. This post will point you in the proper direction and get you one step closer to your ideal domain name.
- Finding a Great Startup Domain Name
- Choose a Specific Name
- Tools to use when searching for a domain name
- Most Brands Stick With .COM
- Buying a Premium Domain is an Option
A business name and a domain name should ideally match. A startup can develop a strong brand that customers will remember by doing so. If the domain you want is taken, you can try a different name or use a service to help you buy the domain.
Here are some things to consider when looking for a domain name for your startup:
- Avoid negative connotations and interpretations by seeming pleasant and upbeat. Less syllables are also preferable.
- Keep it simple – For consumers, the easier a word is to spell, the better. When it comes to scaling a business, having memorable names is crucial.
- Select the appropriate TLD for the brand. What is the company’s goal and growth trajectory? This can aid in determining the best URL for future brand positioning.
- Do your research – After you’ve come up with a name, research it. Perform a legal name lookup. Is it already in existence? Is it legally protected? Are there any similar businesses or brands operating under your intended brand name?
General terms or phrases can be useful at times, but specificity will be your best friend. The disadvantage of a generic name is that it creates no genuine sense of identification because it is far too broad.
Not only that, but when clients are searching, you’ll be up against all of the top candidates in that field. Try a couple Google searches to see what comes up. Make sure there are no competing brands that will make it tough for your company to rank first in the search results.
You can’t always compete as a startup, and you’re unlikely to have the resources to do so. You can avoid this a lot more if you have a unique name. Sure, there will be competitors, but you won’t be competing against multibillion-dollar corporations.
Many new alternatives have emerged as a result of new Top Level Domain extensions (TLDs). The Internet began to be bombarded with new TLDs about six years ago. More than 1500 new extensions competed with the established extensions of.com,.net, and.org, as well as.co,.info, and.biz.
New extensions like.Tattoo,.law, and.club began to grow availability and add additional registrations to their registries as more supply entered the market. Many companies began to recognize the significance and domination of the.com domain.
The.com TLD has been around for more than four decades and is engrained in our culture as well as part of the worldwide commercial supremacy that fuels the world’s most recognizable businesses.
A.COM TLD is more difficult to come by and can be more expensive, but it has the potential to boost your startup’s success dramatically. Users regard.COM as the most trustworthy TLD, boosting your brand’s legitimacy and potential. Furthermore,.COM is the most popular TLD in worldwide commerce and the most successful at appealing to a global audience.
A few other points to consider: There are a few crucial points to consider for some of the legacy TLDs.
Instead, the.io TLD might be explored for tech startups. It has gained popularity and is quickly becoming a favorite among techies. .ORG is a popular tld for health care, professional, and non-profit organizations, while.AI has gained popularity as artificial intelligence has risen in prominence.
Finally, the.COM domain is the king of commerce and should be the primary focus of any new business.
You have the ideal name, but it has already been registered or is in use. Now what? While choosing a different TLD such as.net or.co may seem like a smart idea, it can be confused with the.com version. You can also face trademark concerns.
Before you spend money on a domain, be sure it isn’t already trademarked. Trademarks are complicated, and you should consult an attorney before investing a lot of money on a domain name.
You can go to the United States Patent and Trademark Office to see if your domain name has already been trademarked. Search the trademark database on the Patent and Trademark Office’s website. If the domain is not trademarked and appears to be inactive or was purchased solely for resale, you may be eligible to purchase it.
Buying the domain directly from the owner can be difficult. Domain brokers are domain experts that can make the procedure stress-free and simple. Other advantages of using a domain broker include:
- Set a reasonable price – Startup founders are passionate about their companies, and the domain owner may take advantage of this to raise the sale price. You remain entirely anonymous when using a domain broker, and the domain broker handles all negotiations, documentation, and escrow while guiding you through the entire process. This ensures a reasonable price that you may find tough to negotiate due to a variety of underlying variables.
- Broker experience – Many brokers have years of expertise in this industry. Qualification and relationships come with their experience. Did you know that domain-industry experts hold over 60/70 percent of the top aftermarket domain names? Reputable domain brokers frequently have long-term connections with the world’s major aftermarket domain owners. This could allow you to access previously unavailable domain names that would otherwise go unnoticed.
- Handles the paperwork – A knowledgeable broker can assist with all elements of the transaction, from start to finish. This comprises all of the transaction’s paperwork and coordination. The whole shebang.
- Escrow coordination and Speedy transfers between registrars.
- To keep things moving forward, remove emotional attachment and add a layer of security and knowledge.
Premium domain names should be regarded as such, with an expert assisting in the negotiation of a reasonable market value. In most cases, you only have one chance to secure the appropriate domain name, therefore you should take the necessary procedures to secure it.
Coming up with the appropriate name for your company is a difficult task that requires a significant amount of work. However, it is the focal point of your brand. You will reap the benefits of your increased time now.
Source: On Startups