Uncommon Brand Names: Explore Lesser-known Words and Their Potential


Personal Names as Brand Names - Smart Branding


In the crowded marketplace of brands, standing out is crucial. Descriptive names are safe, but forgettable. So, how do you craft a brand name that sparks curiosity and sticks in the mind? The answer might lie in the forgotten corners of our vocabulary.


This blog is your guide to exploring the power of uncommon brand names. Let’s delve into the world of lesser-known words and unveil their potential for creating unique and memorable brands.


Why Uncommon Words Work:


The Psychology behind Business Names: 6 Important Factors to Consider | by  Ivan Dimitrijevic | Medium


  • Intrigue and Differentiation: When you use an uncommon word, you pique interest. People take notice and wonder, “What does that mean?” This inherent curiosity creates a chance to build a brand story around the name, making it more memorable.


  • Emotional Connection: Uncommon words can evoke unexpected emotions. Imagine a bakery named “Serendipity” or a clothing line called “Wanderlust.” These names tap into feelings of pleasant surprise and a yearning for adventure, respectively.


  • Brand Flexibility: A descriptive name limits your brand’s potential. “Tech wiz” might be a great name for a computer repair shop, but what if the company expands into software development? Uncommon words, on the other hand, offer more room for growth and brand evolution.


Finding Your Uncommon Gem:


  • Etymology Adventures: Delve into the history of words. Explore online etymology dictionaries to find words with interesting origins or forgotten meanings. You might unearth a hidden gem that perfectly reflects your brand’s values.


  • Thesaurus Twist: Don’t just settle for synonyms! Thesauruses offer a treasure trove of less-used alternatives. Look for words that have a connotation that aligns with your brand identity.


  • Foreign Language Forays: Borrowing words from other languages can add a touch of sophistication or intrigue. Just make sure the pronunciation and cultural context are appropriate for your target audience.




  • Usability is Key: While uncommon, the chosen word should still be pronounceable and easy to remember.


  • Check Availability: Before you get too attached, make sure the trademark for your chosen word is available.


Uncommon Examples that Shine:


  • Fabletics: This athletic apparel company’s name combines “fable” and “athletics,” hinting at a story-driven and active brand.


  • Zappos: This online shoe retailer’s name is a play on the Spanish word “zapatos” (shoes), making it catchy and memorable.


  • Spoonflower: This fabric printing company uses a whimsical and uncommon word that perfectly reflects their creative and customizable products.


By embracing the power of uncommon words, you can craft a brand name that stands out from the crowd, sparks conversation, and paves the way for a unique and lasting brand identity. So, ditch the obvious and embark on your own adventure in the world of uncommon words. You might just discover the perfect gem for your brand.


By: Nica Layug


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