Web Accessibility: Ensuring Your Startup’s Domain is Inclusive to All


What is web accessibility?. The basics of web accessibility, and… | by  Marty Wallwood | UX Collective


In the fast-paced digital era, where startups are sprouting up like mushrooms after rain, it’s crucial to ensure that your online presence is not only appealing but accessible to everyone. Web accessibility is not just a legal obligation but a moral imperative.


In this blog, we’ll explore the significance of web accessibility and provide actionable tips to ensure that your startup’s domain is inclusive to all users.


Understanding Web Accessibility:


How Web Content Accessibility Guidelines Improve Digital Products |  Mightybytes


Web accessibility refers to the practice of ensuring that websites and web applications are designed and developed in a way that makes them usable for people with disabilities. Disabilities can vary widely, including visual, auditory, cognitive, and motor impairments. The goal is to create a digital space that accommodates every user, regardless of their abilities.


Legal Compliance:


Besides the ethical reasons to prioritize web accessibility, many countries have enacted laws and regulations mandating digital accessibility. Ignoring these requirements not only puts your startup at risk of legal consequences but also limits your potential user base.


Why Does Accessibility Matter for Startups?


Wider User Base:


By making your website accessible, you tap into a broader audience. This not only includes people with disabilities but also individuals using different devices and browsers.


Improved SEO:


Search engines reward websites that prioritize accessibility. Implementing accessible design practices can boost your search engine ranking, driving more organic traffic to your startup.


Positive Brand Image:


Demonstrating a commitment to inclusivity enhances your brand image. Users appreciate companies that prioritize accessibility, fostering a positive perception of your startup.


Practical Tips for Web Accessibility:


Alt Text for Images:


Ensure that all images on your website have descriptive alternative text. This not only helps users with visual impairments understand the content but also contributes to better SEO.


Keyboard Accessibility:


Test your website’s functionality using only a keyboard. Users with motor disabilities may rely on keyboard navigation, so it’s essential to ensure all interactive elements are reachable and operable via keyboard commands.


Contrast and Color Choices:


Use sufficient color contrast to make text and interactive elements easily distinguishable. This benefits users with visual impairments and also improves readability for all users.


Captions and Transcripts:


Include captions for videos and transcripts for audio content. This aids users with hearing impairments and ensures that your content is accessible to a broader audience.


Responsive Design:


Prioritize responsive design to make your website accessible on various devices. This not only accommodates users with different abilities but also those using smartphones, tablets, or other non-traditional devices.


Regular Accessibility Audits:


Conduct regular accessibility audits using tools like WAVE or axe to identify and address potential issues. This proactive approach ensures ongoing compliance with accessibility standards.




Incorporating web accessibility into your startup’s DNA is not just a checklist item; it’s a commitment to creating an inclusive digital space. By prioritizing accessibility, you not only comply with legal requirements but also open the doors to a larger, more diverse user base. Remember, an accessible website is a win for everyone — your users, your brand, and the digital landscape as a whole.


By: Nica Layug


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